Whether you are a flea market and swap meet veteran or just launching your new resale business, there are certain things you can do to ensure you make good choices and create the biggest impact with your flea market booth, thus maximizing your flea market success!
If you are just starting out, you may not be very familiar with the different ways in which you can source products for your business. Here are a few starting points:
According to a study done in 2012 by ProVendor, a vendor association catered to flea market and swap meet vendors, the following are the top 5 selling categories at flea markets across the country. While this is the current trend that is likely to change, keep top selling categories in mind when deciding what types of products to sell and while analyzing whether a particular flea market is the right one for your business.
While in the early days of your business selling as much as you can during each flea market day may be enough, you need to become organized and strategic about your operations in order to grow your business to its full potential.
If the flea market you have chosen for your business has the benefit of high foot traffic, you’re on the right track! However, there is no harm in further advertising and promoting your business to bring even more visitors to your booth.
Consider advertising through:
Simply setting up your booth and waiting for customers to walk in isn’t going to drive sales. There are four (and perhaps more!) things you can do to significantly increase your customers’ interaction with you and your booth.
Your booth setup is very important in attracting customers and driving sales. Consider the following:
Items may be priced for cheap, but people still love to bargain, and you can use certain types of items to lure customers into your booth prior to or during a negotiation.
If you are selling any item that requires assembly or that is a bit unusual such as an “As Seen on TV” item, sports equipment or cool kitchen tool, consider demonstrating how it works. People will stop out of interest, and will immediately feel engaged. You can also opt to show a video of how the product works, which can be enticing and informative.
Evaluate the markets you are considering for your booth. The following will help you determine if the location and market will be the best place for you and your product line: