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Do's and Dont's of Effective Email Marketing

Press the blue button to play the video and learn about email marketing. Or check other webinars from us.

Presented by Erika Wendel, SnapRetail

Here are some facts you can find on the webinar:

  • For every $1 spent, $44.25 is the average return on email marketing investment (Experian)
  • 44% of email recipients made at least one purchase last year based on a promotional email (Convince & Convert)
  • 69% of email recipients report email as Spam based solely on the subject line
  • 35% of email recipients open email based on the subject alone
  • Subject lines with 45 characters or less tend to receive the best open rates
  • Power words are proven to attract attention and persuade customers to take action (based on a Yale study). For example the words You, Because, New, Free, The, Instantly
  • Adjectives tend to slow the reader down, while verbs will increase credibility and provide additional information
  • Personalized emails improve click-through rates by an average of 14%
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