Visit us March 17th to the 20th at the ASD show in Las Vegas Convention Center, booth SU463
Live Chat

An Innovation on Wholesale Purchasing: The Pallet Supermarket

Solo Mayoreo, September 2010

In a growing sea of general merchandise wholesalers within a multi billion-dollar liquidation industry, companies must find ways to differentiate themselves from their competition to attract prospective customers and keep existing customers coming back again and again. Via Trading, an 8-year-old liquidations wholesaler located just south of Los Angeles California, offers an innovative approach to wholesale purchasing and pioneers the industry with an innovative business model.

Solomayoreo had the opportunity to interview Nathania Stambouli, Marketing Director of Via Trading Corporation, to gain a better understanding of exactly what this company does and how their services differ from other wholesalers in the industry. The company caters to all kinds of business owners from flea market vendors to eBayers, yard sellers, exporters and wholesalers. They are open to the public and do not require buyers to have any type of business license in order to purchase- just an open mind, a willingness to make money and a method of payment. Via is a fully bilingual company, providing services to visitors and customers in Spanish or English. Walking through their 240,000 square foot facility located in Lynwood (just off the 110 and 105 freeways and 15 minutes from LAX airport), buyers will be amazed at the variety of items all under one roof. Customers walk through the isles and browse through thousands of pallets and hundreds of different types of products. The pallets are arranged in neat rows and covered in plastic covers that customers can lift up to see the contents of each pallet. “We set up our warehouse like a giant pallet supermarket,” says Miss Stambouli. “Our objective is for people to be able to walk in, look around, see and touch the product before purchasing it.”

Many wholesalers only offer the option of ordering through a catalog or by viewing samples in a showroom, while Via Trading allows buyers to inspect the actual goods they will be purchasing.  “We’re open to the public 6 days a week, and people are always welcome to come in, speak with a representative and find goods that will work for them. Customers come in with their children who can wait in a waiting room while their parents shop, and buyers are also welcome to take the merchandise away with them the same day to save on shipping.” This cash-and-carry approach is one of a kind for a warehouse this size on the West Coast, and is one of the major ways Via attracts its customers.

Via Trading doesn’t only cater to walk-in business however. Their website, www.viatrading.com , displays all of their products and offers visitors information about national and international shipping rates, industry resources with hints and tips on reselling merchandise, and news about the company’s upcoming events. While many wholesalers provide printed catalogs or require a special login to view products and prices online, Via Trading makes this information publicly available to all. “We want our prospective customers to be able to see what’s in stock on any given day, and purchase easily and quickly if they want,” explains Stambouli. In a world where technology is quickly taking over communications, Via Trading is embracing the practicality of a web interface to facilitate interaction with its customers. Via Trading will be launching a Spanish version of their website in the coming months.

Another way in which Via Trading pioneers the industry and offers a completely different buying experience is through monthly events that they hold in their facility. The company puts up 3 events each month including their Live Auctions, 300 Pallet Discount Day and Raffles. Each of these days welcomes upwards of 200 people to their warehouse to participate and take advantage of pricing below what are already very competitive prices. Their monthly Live Auctions feature over 300 wholesale lots put up for bid, with over 200 bidders and no reserve price.  “Pallets go for as low as $1 and customers walk away with great deals,” says Stambouli. “Our 300 Pallet Discount Day is also a great way to get even better deals. We line up 300 pallets outside and customers pick the ones they want at a first-come first-served event. We like to present many opportunities for people to see and get their hands on new merchandise for a great price.”

Once a month, they raffle off a flat screen television and two pallets of free merchandise to 3 lucky winners. Participation in the raffle requires a customer to purchase something during the month preceding the event. You may have seen Via Trading’s name before- they are reach out to new prospective buyers using a variety of media including internet search marketing, television, radio and print advertising.  In times of economic recession, even large corporations are forced to carefully choose where their advertising dollars are spent, and analysis of an advertising campaign’s returns is integral to a company’s success.  “We have been with Solomayoreo for almost 8 years and are pleased with the number of new customers the publication brings us each month,” says Stambouli. “Of all the magazine advertising we do, Solo has been one of the best performing within the Hispanic market.”

A family owned and operated business, Via Trading calls itself a customer experience oriented company. Their entrance features vending machines, free coffee, balloons for kids, a reduced mobility scooter, a touch-screen registration kiosk, flyers with information and resources and friendly receptionists. “We care about our customers’ success. If they have a good experience and make money with our products, they’ll come back and we’ll all be successful.”

Related Articles

  • All Case Studies
  • Articles

Best Cloud Based Email Services for Business

For most businesses today, email is one of their primary communication methods. Here are 6 Questions to Ask Before Choosing a Cloud-Based Email Service.

How To Avoid Getting Scammed By A Wholesale Vendor

Missing These 10 Tactics is Why Most Online Sellers Get Scammed by Wholesale Vendors. Here’s How To Avoid Getting Scammed

Freedom Entrepreneurial Camp

Enduring life, going with motions, 9-5 days, Monday thru Friday, vs enjoying life, pursuing clear purpose. Take a moment, forecast your life’s trajectory.

Via Trading Auction Preview

Check out an auction we had earlier this year! Happens every 1st & 3rd Thursday of the month!

A Day at the Swap Meet selling HEHSWCR

Via Trading Pallets Wholesale Customer Returns Swap Meet Watch us sell on OfferUp, eBay, VarageSale, Facebook and Craigslist Every Day as we build our resell business.

Selling Cosmetics on eBay with Hooked on Pickin’

How to make a great eBay Listing from start to finish with VIA Trading makeup. I show you how I make the best listing on eBay with the best pictures.

A Day at Via!

Take a trip to the Via Trading wholesale liquidation warehouse. Get a close up look at what is available from Via Trading.

Quick Tour – Via Trading Warehouse

Take a trip with us to the Via Trading wholesale liquidation warehouse. We buy and sell high end pallets of customer returns that we buy from Via Trading.

Live Auction through the eyes of StevenSteph Resale Killers

Live Auction through the eyes of StevenSteph Resale Killers

Auction Preview with StevenSteph Resale Killers

Wholesale Liquidation Auction Preview – The Resale Killers preview Via Trading’s wholesale Liquidation auction to buy bulk and resale

Webinar: How to Buy Wholesale Liquidation Cosmetics

How to Buy Wholesale Liquidation Cosmetics   Share this Article Related Articles .vc_custom_1419240516480{background-color: #f9f9f9 !important;} Best Cloud Based Email Services...

Webinar: Merchandising for Profit

Merchandising for Profit How to Maximize Sales of Liquidation Products   Share this Article Related Articles .vc_custom_1419240516480{background-color: #f9f9f9 !important;} Best...

Find and Sell Name Brand Overstock Products Online

🚀 We finally launched the [FREE] Overstock Academy Podcast In fact, I was so eager to launch, that I released...

Flea Market Selling Day

Flea Market Selling Day Flea Market Selling Day Four hours $757. StevenSteph the Resale Killers spend 4 hours selling wholesale...

The #1 Secret of Elite eBay / Amazon Sellers

Elite eBay and Amazon Sellers don't want you to know this secret tactic to accelerating your Business Recently I was...

Interested in Cosmetics?

Interested in Cosmetics? Cosmetics are a great seller all year round. We would like to tell you a little bit...

Barg-N-Binz Picks Via Trading For its Customer Service

Barg-N-Binz Picks Via Trading Thanks to Excellent Customer Service Andrew Yasparro operates a brick and mortar liquidation store in New...

Virtual Business

Max’s business, LP, was launched in June 2016. The business sells pallets of general merchandise from the WM store through a Facebook group with over 9,000 members. Customers pick up their purchased pallets from Max’s yard.

How to Transition from Amazon to Ecommerce

Already dipped your toes into the ecommerce world selling on Amazon, but want to take the next natural step? Starting your own online shop gives you full control over branding, marketing and sales while giving you unlimited access to useful data about your customers.

Leveraging Group Sites to Liquidate Merchandise

Leveraging Group Sites to Liquidate Excess Merchandise The problem of excess merchandise is familiar to every business owner.  The underlying...

An Overview of Liquidations

An Overview of Liquidations Sourcing bulk liquidations within the supply chain If you're constantly on the hunt trying to purchase...

How to Qualify a Supplier

How to Qualify a Supplier Finding a reputable wholesale liquidator to work with can be a daunting task; there are...

35 Alternatives to Selling on Ebay

35 Alternatives to Selling on Ebay Everyone knows that selling on eBay can be profitable. But let’s face it –...

From Pallets to Truckloads and Beyond

From Pallets to Truckloads and Beyond Nathan of Central Outlets in Florida Some of the most successful businesses are often...

Competitive Pricing for Retail Success

Competitive pricing for retail success Competitive pricing is but one key to retail success How long have you been operating a...

How to Buy Liquidation Cosmetics

Check out this short video training and learn how to purchase wholesale liquidation cosmetics that will be the right fit for your business!

Merchandising for Profit (Discount Stores)

Merchandising for Profit Using Liquidation Products to Drive Discount Store Sales Liquidation products can be more challenging to display for...

Training Webinars

Training Webinars Via Trading is now offering online vendor training webinars with tips and tricks designed to help you grow in...

Lynwood Warehouse Opening

Lynwood Warehouse Opening After having grown out of our warehouse in Vernon, CA, where we operated for over 18 months,...

General Selling Tips

General Selling Tips The general rule of thumb in this industry is that the more sales channels you have, the...

Selling Tips for Retail and Discount Stores

Selling Tips for Retail and Discount Stores The following are a few selling tips for retail and discount stores. If...

eBay Tips and Resources

eBay Tips and Resources eBay Tips and Resources With years of experience selling on eBay, the following partners have put...

General Online Selling Tips

General Online Selling Tips Online vendors use channels such as eBay, Craigslist, Amazon, other online shopping carts or their own...

Craigslist Resources

Craigslist Resources Learn How to Sell on Craigslist When thinking of selling online, most people think of selling items on...

Online Vendor Resources

Online Vendor Resources Online Auction Businesses for Stay-at-Home Moms Internet Based Moms is a website full of great information for...

Via Trading Recognized as CA Small Business of the Year in 2014 (dist. #63)

Via Trading Recognized as CA Small Business of the Year in 2014 On Monday, June 16th, 2014, Via Trading was...

Wholesale Export Success Story

Wholesale Export Success Story Adedoyin Otunuga of Trendy Clothing, Nigeria Our March success story is of a woman who started...

Maximizing your Flea Market Success

Maximizing your Flea Market Success Whether you are a flea market and swap meet veteran or just launching your new...

Brokering Success Story

Successful Merchandise Brokers Shawna & Alan Roehl of Midwestern Wholesale What is your primary business? We are primarily online sellers...

Yard Sales & Multiple Channels Success

Yard Sales & Multiple Channels Success The Tanners If you've ever spoken with a representative at Via Trading about the best ways...

Yard Sales Profits in Retirement

Yard Sales Profits in Retirement Rozanne Rosas of Palmdale, CA Have you considered starting a yard sale to make money...

Home-Based Business Success Story

How Gaby Turned a Hobby into a Profitable Home-Based Business People enter the liquidation industry from all backgrounds and walks...

Flea Market Success Story

Flea Market Success Ana & Jorge Success in the liquidation industry depends on dedication, hard work and making it through...

Merchandising Tips for Flea Markets

Merchandising Tips for Flea Markets Always offer volume discounts where you can. If one item costs $5, charge a little...

101 Hints & Tips for Flea Market Success

101 Hints & Tips for Flea Market Success The internet's largest list of hints and tips for selling at Flea...

Retailing for the Community

Retailing for the Community Don Wright of Sunrise Enterprises, Inc. When the idea of starting or growing a merchandise resale...

Insights for Brick & Mortar Retailers

Insights for Brick & Mortar Retailers Bernard McClay of Rancho Cucamonga, CA Bernard McClay, a long-time customer of Via Trading, recently gave...

Retail Store Success Story

Glen Rundell of Specialz Outlet in North Carolina as an example of identifying an opportunity and fill an untapped niche.

Floor Standing Retail Displays

Floor Standing Retail Displays One of the core aspects of the Via Trading Mission Statement is the notion of continuous...

Merchandising Tips for Discount Stores

Merchandising Tips for Discount Stores An attractive storefront is important! Make sure the entrance entices people to come in, has...

ebay Success Story

Ebay Success Story Dawn Sander of Redlands, California. Until six years ago, Dawn Sander was working as a floor representative...

Online Cosmetics Success Story

Online Cosmetics Success Story Jacek Maksymiuk of Bank of Style Our December Customer of the Month, Jacek Maksymiuk of Bank...

Insights for Online Retailers

Insights for Online Retailers Brent Dill of GreatBuy.com In an increasingly global marketplace, online sales have long become the way...

Selling on Amazon

Selling on Amazon According to Morningstar research, Amazon continues to be one of the leading online marketplaces and is reported...

10 Tips to Starting a Successful Online Business

10 Tips to Starting a Successful Online Business It doesn’t matter if you are starting on eBay, Amazon or setting...

Do’s & Don’ts of Effective Email Marketing

Learn here what you should do and what you shouldn’t. FREE webinar about the Do’s and Don’ts of Effective Email Marketing.

Discount Store Merchandising

This webinar takes you through what you need to know to maximize sales of liquidation products.

Webinar: Flea Market Vendor Training

This FREE Flea Market Vendor Training webinar takes new and seasoned flea market vendors through the must-dos of setting up a success flea market business.

Starting a New Resale Business

Starting a New Resale Business by Rueben Marley, for TopTenWholesale.com Starting up a retail business that makes healthy profits can...

Share This Article