Welcome to Via Trading!

Thank you for visiting our website.

Via Trading is a Wholesaler specialized in the sale of True Liquidation Merchandise. We are family owned and have been in the Liquidation Industry since 2002. We are experts in supplying resellers large and small with profitable liquidation merchandise at its fraction of its original cost.


Mission Statement

Via Trading is Dedicated to the Principles of Continuous Improvement, Transparency & World Class Service. Our mission is to be the recognized Leader in the Liquidation Industry & Operate with a Long Term Focus to Develop High Quality Relationships with our Customers, Vendors & Team Members

The History

Via Trading was founded in 2002 and began operations in a 6,000 SQFT warehouse/retail store in West Los Angeles with a team of 4 including the current founders & owners.


The initial concept was to purchase excess merchandise from the domestic market and resell it through our retail and online b2c channels that we had initially created


In the early 2000’s the Liquidation Industry was fairly different then today. Supply sources were fairly centralized, customer service was close to non-existent, hundreds of brokers were operating in the industry and transparency was extremely lacking.


Recognizing the opportunity to solve many of the challenges associated with sourcing liquidation merchandise that we faced ourselves, our initial 5 year business plan was quickly transformed and the new one we still see being reinforced today emerged.


We believe that taking a long term approach to our business and operating with Key Values of Honesty, Integrity and Transparency coupled with our mission to offer World Class Customer Service has helped us establish ourselves as a recognized Leader in the Liquidation Industry.


We’ve been there – so we know your challenges and hope that Via Trading can be an ongoing part of your solution.

Our Numbers


# of Businesses or Individuals who chose Via Trading


# of Countries Shipped To


# of Transactions


Minimum Estimated Retail Value Liquidated



Dates: June 2002 – April 2004

Location: Pico Boulevard

Size: 6,000 Sq Ft



Dates: April 2004 – Dec 2005

Location: Saturn Avenue

Size: 24,000 Sq Ft



Dates: Oct 2005 – May 2008

Location: Alameda St

Size: 65,000 Sq Ft


2008 – Present

Dates: May 2008 – 2016

Location: Industry Way

Size: 240,000 Sq Ft*

* In 2012 we increased storage capacity by 4,000 Pallets


We cater to all kinds of resale businesses – large and small, very experienced or just starting out. Via Trading has no minimum order amount and no business license* is needed to purchase from us. Our facility houses both small case pack lots as well as single, multiple pallet lots & full truckloads. With over a decade in the Liquidation Industry and a combined team experience of over 100 Years we can provide an unparalleled array of industry information, resources as well as the largest variety of Liquidation Products at most competitive prices. Our 240,000 SQFT Liquidation Facility is based in the Greater Los Angeles Area (Lynwood). Customers are welcome to visit our facility, meet us in person & visually inspect merchandise prior to purchase**.

Businesses and Individuals:

Flea market & swap meet vendors

Yard sale vendors

Infomercial/TV sellers

Online e-commerce stores

eBay sellers and Powersellers

3rd party online marketplace sellers (Amazon, Craigslist, etc)


Showroom wholesalers


Retail Stores

Discount Stores

Retail Store Chains

Stay-at-Home Moms selling to friends or online

Anyone who wishes to purchase at wholesale for resale purposes

All over the world:

The continental USA

Mexico & Central America

South America




The Middle East


* Please note different Countries, States and Cities may require you to have a business permit or license prior to re-selling merchandise but you do not need one in order to purchase from Via Trading.


The large majority of our merchandise is secured under direct contract with Fortune 500 Department Stores & E-commerce Retailers and is mostly made up of Customer Returns, Shelf-Pulls & Overstocks. The estimated amount of goods returned to US retailers is in excess of $221 Billion/Year at full retail value (source: IHL Group). Of course not all those goods end up in Liquidation loads but this figure doesn’t include overstock or discontinued merchandise values.

LiquidateNow:  Via Trading also Offers Liquidation Services to businesses such as small to medium size retailers, distributors, manufacturers, Logistic Companies, Financial Institutions & more through www.LiquidateNow.com . The latter are mostly limited stock offers & opportunistic in nature. When browsing our website you can identify such Listings by the LiquidateNow Logo appended to it. Via Trading will solicit and consider best offers for LiquidateNow Listings.

Most department stores will liquidate or salvage items that they choose to no longer sell in their stores. These goods will include customer returns, shelf-pulls, marked-down items, out-of-season, discontinued items, in-store display items, overstocks, etc. Each store will operate their program differently & there may be little consistency from store to store.  Via Trading purchases these loads under contract in very large quantities from the stores and makes them available for re-purchase to our customers either as a complete truckloads or broken down in to smaller lots.


Personalized Service

Dedicated Account Managers understand your business, offer appropriate merchandise and assist you with every aspect of your work with us.

Product Variety

We have the widest variety of products in the industry: electronics, shoes, clothing, cosmetics, general merchandise, furniture, tools/hardware, home décor, televisions, camping/outdoor items and much more!

Innovative Buyer Tools

We offer tools to calculate potential profits, a complete catalog online, online event registration, real-time availability of loads, videos of our most popular products and more!

Family owned and operated

We know that this industry is not always clear-cut so we strive to understand all aspects of your business and advise you accurately. Your success means our success and you will always have a human to talk to when you call during business hours with real people who care and will respond to all your inquiries and/or concerns.

Visits and inspect our merchandise

No appointments are necessary – just visit us during business hours, meet us in person, see our facilities and our product first-hand to make sure they are right for you. We practice transparency and encourage you to visit whenever possible!

Solutions to businesses with excess inventory

Via Trading offers the largest selection of Liquidation Merchandise on the market which is offered by the Case, Pallet, Multiple Pallet Lot or Truckload. We work across a very wide spectrum of product categories as well as product conditions & assist you in finding the right fit of goods for your business.

Opportunities to merchandise resellers

Whether you sell online, at flea markets, operate a discount store, are a wholesaler, auctioneer, broker or importer we can help you get profitable liquidation merchandise for your business quickly and hassle-free. Visits to our facility are welcome and we also hold 3 Monthly Sales Events. We are a purely B2B Market Place. We do not own or operate retail stores, online retail websites, retail auction platforms or refurbish merchandise.